Randy Eckhardt has nearly two decades of experience driving high profile business initiatives that span the music and interactive entertainment landscape. Eckhardt is exceedingly skilled at navigating an ever-changing industry, leveraging the latest technologies when it comes to business development, interactive and mobile content licensing, and music supervision for top entertainment brands.
Early on in his career, Eckhardt played an instrumental role in bridging mainstream music with the video game industry by negotiating some of the first soundtrack deals for Electronic Arts as the Director of Music Relations, serving the company for 8 years.
As principal at Eckhardt Consulting, Inc., Randy spearheaded the very first music supervision, licensing and strategic alliances with household brands such as Gibson Guitars, MTV and Guitar World, for what would become the number on selling video game franchise in history “GUITAR HERO”. Over the course of the franchise’s growth, Eckhardt Consulting also directed many of its live event promotions including sponsorships, onsite activation and radio promotional tie-ins. Eckhardt Consulting also works with a host of other industry leading companies. (Click here for a full list).
Before starting his own consulting company in 2005, Eckhardt served as the Vice President of Music Supervision & Business Development (Interactive) at On Board Entertainment, then went on to serve as Vice President of Music Supervision & Business Development (Interactive), with Rock River Communications.
Earlier in his career, Eckhardt worked with Billboard Magazine and CBS Radio.
Eckhardt currently serves on the Board of the Blue Bear School of Music, speaks at Midem, Sync Up, Canadian Music Week, NARIP, annual music conferences and events, and can frequently be found playing guitar with other talented friends and musicians. He earned his BA at the University of Texas at Austin.
Elizabeth Taylor Eckhardt
Elizabeth Eckhardt has been producing large corporate
and consumer events since 1997, with a specialty in a diverse range of
consumer-facing, mega-events for 5,000 and more attendees. Clients cite
her attention to detail, exceptional customer service and ability to
seamlessly coordinate several hundred staff and vendors – hand-picked by her for their individual strengths – into
a professional and well-harmonized support function as her greatest asset.
Her experience began with feature film location scouting and on-site
production coordination, and expanded to work with clients such as Lucasfilm
(corporate events for 2,000 attendees), AT&T (in-store Holiday sales
promotions), and Levi’s (30-city road show with Goo Goo Dolls and
Fastball) – allowing her to add the following to her stable of
event marketing skills:
- Management and accountability for $1M+ budgets
- Mass-entertainment (headliner band) booking
- Large event permitting (coordination with local officials, City Hall,
- Product launches, including coordination with outside PR/Ad agencies
- Site selection and contract negotiation
- Production and lighting design
- Staff hiring, training and placement
In the last five years, Elizabeth has continued to grow her client list
and skills to include mega-event production, including Washington Mutual’s
Award Winning “Teacherpalooza” in Chicago, IL – the
world’s largest barbecue attended by over 65,000 area residents,
and benefiting local teachers. Other large client events include promotions
for The Gap Companies (The Gap, Banana Republic, Old Navy), LPL, Cisco
Systems, and Dolby Labs.
Consumer-facing events are also her specialty. To promote the world’s
most popular video game, Guitar Hero, Elizabeth constructed a touring
tournament linked to music festivals – which has had a total audience
of over 500,000 players.
More recently, she has added non-profit organizations to her roster – including
the Sonoma Valley Wine Auction and an annual fundraiser for the Zen Hospice
Center which involves 25 separate celebrity-studded dinners and events
throughout the Bay Area.